In this show case I would like to introduce you to Andy Black. I specifically asked Andy if he would star in my showcase because I knew he had been working on ‘product creation’ some time ago. Well. things have taken on a new twist!
Offer – Product Promotion
Do you hate those really hyped up sales letters? You know the ones – those that make outrageous claims and promise stuff that deep down you know can’t possibly be true?
If you have trouble making any sales then look at your very first product promotion. What are you offering? Is it relevant to the reason why someone signed up to your email list? If you get this wrong then your conversion rate will be lower than it could be.
You may have a great product but unless people know about it then you won’t make any sales! However, just making people aware of what you offer is not the whole story. You also need to persuade someone that they need what you are offering. Here are some tips on how to encourage people to want to buy from you.