Numbers – Testing

The Process To Follow For Testing Your Marketing Results

The Process To Follow For Testing Your Marketing Results

Testing is probably the most important part of any business. Without continued testing and tracking of results you can’t make specific improvements since you have no idea which areas need to be worked on. Here is the testing process that you need to follow in all aspects of your business.

Is Your Squeeze Page Converting?

Is Your Squeeze Page Converting?

Do you have a squeeze page? If so what is your conversion rate? People talk about 30-50% conversion rates being the kind of figure that you should be aiming for but how do they know that? What have they done to improve their conversion rate?

How to split test effectively

How to split test effectively

So you have your squeeze page in your sales page all written and ready to go and then someone sussed you have you done any split testing?