In this show case I would like to introduce you to Andy Black. I specifically asked Andy if he would star in my showcase because I knew he had been working on ‘product creation’ some time ago. Well. things have taken on a new twist!
Numbers – Testing
Testing is probably the most important part of any business. Without continued testing and tracking of results you can’t make specific improvements since you have no idea which areas need to be worked on. Here is the testing process that you need to follow in all aspects of your business.
Do you have a squeeze page? If so what is your conversion rate? People talk about 30-50% conversion rates being the kind of figure that you should be aiming for but how do they know that? What have they done to improve their conversion rate?