Customer service plays a huge role in whether or not we will do business with someone again. Therefore when it comes to our own customer service we really do need to understand exactly what our customers want and need from us.
You have probably heard or noticed if you use gmail, that Google is no longer blocking images as their default setting. This means that if you use images in your email campaigns your subscribers who use gmail will actually get to see them now!
I have always believed that using email for communicating with prospects and customers is the best means of ongoing marketing. My reason is that you are able to build a more personal relationship with email than using social media platforms. Well, it seems that this is now proven to be the case!
When you write your email campaign you have to know what it is you are aiming for. What action you want your subscribers to take. It has been said that it takes on average 7 messages before someone takes action and makes a purchase. So how can you implement that in your email campaign?