How can you get traffic to your website?

website traffic

There are many ways to get traffic to your website. Let’s look at the long term and short term traffic.

Long term traffic

You should be able to generate traffic to your website in the long term by getting search engine traffic. If you properly optimise your website and do things according to Google’s own recommendation then you should begin to see traffic over the long term coming from people searching in the search engine.

One of the best ways to achieve this is to makes sure that you are adding original content to your website that is going to be relevant to the reason why someone might be searching in the search engine.

I have found that if you try to optimise your site you can end up making things worse! If you just focus on providing people with information that is relevant to the title of your webpage then you will naturally receive search engine traffic because you will be writing and including all the words that are relevant to that search.

You also need to have a variety on your website. So not all of your pages should be full of 1000 word articles for example. Not all your pages should be just video posts. If you mix things up and have a variety of formats as well as links of posts then it is far more natural to the search engines and of course you will be providing more variety to your visitors too and again the length of time that someone spends on your site and the amount of webpages that they look at on your site is also important in terms of your site’s ranking in the search engines.

However most people want instant traffic and so let’s now talk a bit about this.

Short term traffic

My favourite traffic source to provide traffic instantly is article marketing because you are using an already established site and leveraging their traffic.

This is also the same if you are guest blogging for example and also if you use forums to post content.

You can also use paid methods such as pay per click, banner ads or text advertising although I prefer to use traffic that is based on someone having read my content and therefore starting to build a relationship with me from the start.

Other short term traffic sources include free social networking sites such as Twitter, Facebook, Pinterest and LinkedIn. You could use a combination of all of these methods.

Your short term traffic sources could be used to provide natural links to your website that will help your long term search engine traffic.

action steps

  1. Do you have an established website? If so, then use your own site for content as you will receive both instant and long term traffic.
  2. Is your website new? For instant traffic decide to use another website to put your content on – a website that already has a lot of traffic and authority.
  3. Always add content to your own site so that you build up your own sites authority over time.

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